|
IN BRIEF
|
Since Apple’s arrival in the entertainment market, anticipation of a cinematic revolution has continued to grow. The apple brand, famous for its disruptive innovations, nevertheless seems to be accumulating failures in its cinematographic adventure. So, what is really behind this frantic quest for Hollywood? What little-known strategies drive its efforts in this complex industry? Come on board with us to explore behind the scenes of his excessive ambitions and uncover the secrets behind his setbacks.
Apple and cinema: The temptation of revolution
The influence ofApple in the field of technology is well established. However, when it comes to the film industry, the Apple brand seems to encounter obstacles. With the announcement of the film “Wolves”, which features George Clooney And Brad Pitt, many wonder if Apple will finally succeed in carving out a place of choice in this universe.
The promise of a theatrical release
Initially, Apple promised a massive theatrical release for “Wolfs.” Clooney and Pitt even renegotiated their contracts to guarantee that the film would be seen in theaters. But, to everyone’s surprise, the company opted for a limited release before streaming the film on Apple TV+.
Past failures and strategic adjustments
Since Apple began releasing films in partnership with traditional studios as early as 2019, the box office results have not always been stellar. The strategy of limiting the theatrical release to one week could therefore be a response to these past failures.
The creators’ reaction
Jon Watts, the director of « Wolfs », expressed his disappointment with this strategic change. In an interview, he emphasized the importance of theater experience. However, Apple seems determined to favor its streaming service for financial and strategic reasons.
Comparison of diffusion models
| Traditional model | Apple Strategy |
| Extended theatrical release | Release limited to one week |
| Revenue mainly in theaters | Revenue via streaming |
| Priority theater experience | Priority Streaming Experience |
| Investment in cinema marketing | Digital Marketing Investment |
| Measured success at the box office | Success measured in subscriptions |
| Collaboration with traditional studios | Internal or partnership production |
Strengths and challenges of Apple’s strategy
- Highlights:
- Flexibility and speed of distribution
- Immediate access for subscribers
- Challenges:
- Loss of cinematic experience
- Limited theatrical revenue
- Flexibility and speed of distribution
- Immediate access for subscribers
- Loss of cinematic experience
- Limited theatrical revenue
FAQs
How did Apple change its strategy for « Wolfs »?
Apple has decided to release “Wolfs” in theaters for just one week before making it available on Apple TV+.
Why does Apple prioritize streaming over theatrical releases?
Apple appears to want to capitalize on its streaming service to maximize subscriptions and reduce financial risks.
What was the creators’ reaction to this change?
Jon Watts and other directors expressed disappointment, emphasizing the importance of the theatrical experience.