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IN BRIEF
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As September 9 approaches, an emblematic date often marked by major Apple announcements, the burning question arises: is there still time to bet on its shares? In a context where competition is becoming increasingly fierce and investor expectations are skyrocketing, it is crucial to explore perspectives often ignored by experts. While some anticipate increased volatility, others point to strategic buying opportunities. Let’s dissect together the key elements that could shape Apple’s future and understand whether an investment at this stage could be wise.
Apple’s recent challenges in the market
Apple, despite its status as technology leader and its past successes, has encountered several financial difficulties in recent years. For the first nine months of this year, its revenues only rose less than 1%, while iPhone sales fell 1%. The 3% drop in revenue the previous year also worried investors.
The difficult economic context, with inflation reaching record levels, has led consumers to hold on to their older iPhone models for longer. Additionally, long-time shareholder Warren Buffett’s massive sell-off of Apple shares has shaken confidence.
The big announcement of September 9
Apple has planned a major event on September 9, where it could unveil the next generation of its flagship device, the iPhone 16. The invitation, sporting the theme « It’s Glowtime », has raised many expectations among analysts. industry. The focus could be on significant updates to Siri and on details concerning Apple Intelligence, an initiative in the field of artificial intelligence (AI).
Insights from influential investors
Despite current challenges, some investors remain optimistic about the potential of rebound in Apple sales. Daniel Loeb, CEO of hedge fund Third Point, recently invested heavily in Apple stock. He firmly believes that Apple’s AI capabilities will generate significant demand.
Dan Ives of Wedbush shares this optimism, estimating that approximately 300 million iPhones have not been upgraded in more than 4 years. He predicts that Apple could sell more than 240 million iPhones in 2025 thanks to strong pent-up demand and new AI capabilities.
The potential benefits of investing before the event
Apple maintains its position as the world’s most popular smartphone, with more than 1.4 billion active iPhones. The launch of new features based onAI could encourage consumers to upgrade their devices, thereby boosting sales.
With economic headwinds easing, analysts predict that consumers will be more willing to invest in the latest iPhone model, providing an opportunity for investors.
Comparison table
| Appearance | Details |
| Recent financial performance | Revenue growth less than 1% |
| Impact of inflation | Consumers keep their old devices |
| Stock sales by Warren Buffett | Negative impact on investor confidence |
| September 9 event | Potential iPhone 16 launch and new AI features |
| Opportunity for investors | Expectation of strong pent-up demand |
FAQs
Q: What has affected Apple’s financial performance recently?
A: Revenues have stagnated due to high inflation and declining iPhone sales.
Q: Why is the September 9 event important to Apple?
A: Apple could unveil iPhone 16 and new AI-powered features.
Q: What are the experts’ opinions on investing in Apple currently?
A: Investors like Daniel Loeb and Dan Ives are optimistic about a sales rebound thanks to new AI capabilities.
Q: What is Apple’s position in the smartphone market?
A: Apple is the world leader with more than 1.4 billion active iPhones.
Q: Is Apple a good investment opportunity right now?
A: The answer depends on the September 9 event, but the outlook is promising with the new features announced.