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IN BRIEF
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Apple, always listening to the needs of its users, recently announced a 45-day extension to extend AppleCare+ protection after the coverage expires. This decision raises interesting questions: what is the goal behind this change and how can it benefit consumers? By offering this additional period of reflection, Apple appears to want to meet growing expectations for device protection while strengthening its position in the market. In this article, we will explore the implications of this new policy and its impact on users.
Increased Flexibility for Customers
With the increase in the extension period of enjoyment of AppleCare+ from 30 to 45 days, Apple seems to want to offer more flexibility to its users. The 45 days provide additional time for those who would not have had the opportunity to renew their coverage in time. This helps reduce stress for clients as their current plan expires.
Improved Customer Satisfaction
Apple focuses on optimal user experience, and this deadline extension is part of that. By increasing the renewal period to 45 days, the brand aims to maximize the customer satisfaction who might otherwise see their devices unprotected. A more permissive policy contributes to better overall satisfaction and increased loyalty.
Adaptation to International Markets
AppleCare+ is available in many countries. By extending the extension period, Apple adapts to different local laws and preferences. However, in China, this period remains at 30 days, reflecting a tailor-made approach depending on the market.
Better Management of Late Purchases
Customers do not always renew their AppleCare+ immediately after expiration. By offering a 45-day window, users can better manage their personal finances and assess their need for extended protection based on their usage and the condition of their device.
Expanded Renewal Opportunities
This extension comes with various options for renewals. Customers can choose a monthly, annual, or even multi-year (up to 36 months) extension. These options allow budget flexibility and meet various user needs.
Where and How to Check Your AppleCare+ Status
It is always possible to check the expiration date of your current plan via the app Settings from your iPhone or iPad, or via the System Settings of your Mac. For more details, the website Apple support is also accessible.
| Benefits | Disadvantages |
| Increased flexibility for customers | Unchanged period in China |
| Improved customer satisfaction | No automatic alert on expiration |
| Adaptation to international markets | No renewal guarantee |
| Better management of delayed purchases | Manual verification required |
| Extensive renewal possibilities | Only for certain product categories |
- Increased flexibility for customers
- Improved customer satisfaction
- Adaptation to international markets
- Better management of delayed purchases
- Extensive renewal possibilities
FAQs
What is the new period to extend AppleCare+? The period is now 45 days after expiration.
What are the advantages of this extension? This provides more flexibility and improves customer satisfaction.
For which products is this extension available? It is available for iPhone, iPad, Apple Watch and Mac.
How do I check my AppleCare+ expiration date? You can check in your device’s Settings or on the Apple support site.
Is this extension available in all countries? Yes, except in China where the period remains 30 days.