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Apple is preparing to compete in the sector of music and of streaming TV in India after signing a strategic partnership with telecommunications operator Bharti Airtel. This agreement will allow premium subscribers of Airtel to access services for free Apple Music And Apple TV+, thus strengthening Apple’s presence in a market dominated by Spotify and Amazon Music.
Apple, seeking a greater market share in India, has signed a strategic partnership with telecom operator Bharti Airtel. With this deal, Apple TV+ and Apple Music will be offered free to Airtel’s premium subscribers, allowing Apple to challenge streaming giants in India such as Spotify and Amazon Music. This initiative underlines Apple’s ambitions in a growing market.
A strategic partnership with Bharti Airtel
The American technology giant, Apple, recently announced an important partnership with the Indian telecom operator Bharti Airtel. This agreement will enable premium subscribers of Airtel to benefit from the services for free Apple TV+ And Apple Music. By partnering with Airtel, Apple aims to increase its presence and market share in the streaming sector in India.
A growing market
The Indian music and video streaming market is growing, with Spotify and Amazon Music largely dominating the sector. By partnering with Airtel, Apple is strategically positioning itself to capture a significant share of this competitive market.
Exclusive offers for premium customers
Airtel premium subscribers will be able to benefit from exclusive offers on Apple streaming platforms. This includes free access to Apple TV+ and Apple Music services, allowing users to discover a wide range of high-quality audiovisual content. This partnership also strengthens Apple’s position against its direct competitors such as Spotify and Amazon Music.
Implications for the streaming industry in India
The decision to Bharti Airtel to shut down its Wynk Music service and partner with Apple could redefine the streaming landscape in India. By bringing two global content platforms to Indian users, this partnership could lead to significant changes in media consumption habits.
How to avail Apple services through Airtel
Airtel users will have the option to subscribe to specific packs that include the services Apple TV+ And Apple Music. To access these offers, customers will have to go to the Airtel app or visit the operator’s official website. They will thus be able to benefit from the vast libraries of content offered by Apple.
Improve user experience
To maximize the Apple Music and Apple TV+ user experience, it is essential to optimize sound quality and compatibility with different devices. If you have any problems with Apple Music, you can view solutions on the support site to restore service. Finally, users can cast Apple Music to their TV using devices like Chromecast.
In conclusion, this partnership between Apple and Bharti Airtel marks a significant step in Apple’s expansion in the Indian streaming market. By offering exclusive and high-quality services, Apple hopes to attract new users and establish a strong presence in India.
Apple vs. Competition in the Music and TV Streaming Sector in India
| Criteria | Development of Apple after Partnership with Airtel |
| Local Partner | Airtel |
| Services Offered | Apple Music and Apple TV+ |
| Target Audience | Airtel Premium Subscribers |
| Exclusive Offers | Free access to Apple Music and Apple TV+ |
| Major Competitors | Spotify, Amazon Music |
| Closure of Competitor Service | Wynk Music |
| Objective | Increase market share in India |
| Technology Used | Streaming via Airtel |
| Information Provided By | Reuters |
Impact of the Apple-Airtel Partnership in India
- Apple Music: Exclusive access for Airtel premium subscribers
- Apple TV+: Free Offers for Airtel Customers
- Market share: Aiming for a larger share of the Indian market
- Content agreement: Strategic collaboration with Bharti Airtel
- Competition: Challenge streaming giants like Spotify and Amazon Music
- Integrated services: Apple TV+ and Apple Music included in Airtel offers
- Wynk Music: Closing the service to make way for Apple Music
- Expansion: Growth strategy in the Indian streaming market